Novartis

Multi-Channel Marketing Consultant

2017 to 2018

Contracted to manage large-scale, cross-channel marketing automation projects across multiple brands for patients, caregivers, & prospects, and managing multiple third-party vendors, including Epsilon and McKesson.

  • Dramatically improved the performance of the MyTasigna campaign, by streamlining the data flow between internal patient database, Salesforce application, and fulfillment partner for email and mobile messaging.
  • Identified reporting gaps and drove campaign reporting improvements for Entresto, branded and unbranded.

Baldwin & Obenauf
Digital Marketing Director

(2016 – 2017)

Contracted to lead digital marketing, content development, and social media for various high-profile clients. Drove content strategy and content creation for KPMG Masters social media campaign, including content calendar, video content planning, infographics, user generated content, and influencer marketing. Conceived and wrote engaging online videos and other online content for MasterCard, JP Morgan Chase, Johnson & Johnson, and BioReference Laboratories.

IDT Telecom
Director of Digital Marketing

(2013 – 2015)

Successfully managed a $5.3 million annual digital marketing budget for IDT Telecom’s BOSS Revolution, which provides communications and financial services to consumers via retail, the web, and mobile applications. Increased daily active app users and daily app revenue by over 50%, year over year. Optimized customer acquisition, engagement, and retention via the full spectrum of digital channels (paid, earned, and owned) in the US, Canada, and provided guidance for additional international markets. Ensured performance and monetization of mobile applications, social media, and website. Launched numerous direct response online advertising programs to increase traffic, conversions, and online sales.

KPMG
Lead Digital Marketing Strategist

(01/2015 - 03/2015)

Contracted for a three month planning assignment to develop launch plan for KPMG Spectrum, a tablet app-based real-time business intelligence solution for manufacturing, finance, healthcare, and energy clients. Developed digital lead generation strategy leveraging site optimization, content marketing, online display, SEM, SEO, ASO, social media, mobile marketing, email, and other channels targeting CXO-level business decision makers in large to medium size companies in U.S., U.K., and Germany.

Mark Dunec for Congress
Chief Digital Strategist

(03/2014 - 11/2014)

Developed candidate’s online brand and oversaw social media, paid media planning & buying, web, email, and all digital content for Mark Dunec’s U.S. Congressional campaign in New Jersey's 11th Congressional District. Redesign of website and email templates to implement responsive design and support over 30% of web traffic coming from mobile and tablet devices. Dramatically Increased online contributions, and online volunteer sign-ups. Lowered bounce rates by 15% and increased page views/session by over 100% Planned and managed media buys across social, display, and search reaching virtually 100% of eligible voters in New Jersey’s 11th Congressional District.

Publicis Groupe
Digital Marketing Innovator (Across 3 Agencies)

(2008 – 2014)

Drove innovation for P&G and other clients at three Publicis Groupe agencies over six years, including: 

SVP, Director of Mobility – Starcom MediaVest Group – (2013 – 2014) Assigned to lead mobile strategy on the Microsoft account and mobile experience design for P&G. Developed P&G’s mobile creative best practices, defining the working creative standards for mobile ad units across all of P&G’s communications planning agency partners. Developed and launched the agency’s “Brand Mobility Assessment” process, used to evaluate and score brands based on all their mobile touch-points, tactics, and investments and to identify performance gaps and opportunities for improvement across paid, earned, and owned media. Owned and optimized advertising strategy across the Microsoft brand portfolio. Ensured mobile optimization of Microsoft’s Facebook and Twitter investments, and created numerous POV’s and presentations on mobility related topics for Microsoft clients and internal teams. Increased brand favorability and purchase intent by 20% for Surface tablets via location-based targeting and dynamic creative. 

VP, Executive Creative Director – Phonevalley / Digitas LBi – (2011 – 2012) Transferred from MSLGROUP in late 2011 to lead the global creative team at Phonevalley, a unit of Digitas LBi. Drove ideation, creative strategy, UX, and design for mobile apps, sites, and ad units across all accounts, including; Bank of America, Renault, Herbal Essences, Duracell Powermat, Purina, Maybelline, Kettle One, AbbVie Pharmaceuticals, Cartier, Logitech, Always, Crest, and other P&G brands. Implemented major process improvements to utilization and workflow for creative staff of 15 designers, art directors, creative directors, and copywriters based in New York, Boston, Chicago, Paris, and Los Angeles. 

SVP, Director of Digital Innovation and Strategy – MSLGROUP Americas – (2008 – 2011) Led social media, and mobile marketing across multiple offices working with clients that included multiple P&G brands, Coca-Cola, Citi, Bayer, GM, Nestlé, dressbarn, maurices, Carraba’s Italian Grill, Heineken, and others. Created P&G’s global Facebook toolkits for multiple P&G brands, and launched the first official U.S. YouTube channel and Facebook page for Heineken, reaching over 2MM users within two years. Conceived of and launched the Heineken Wisdom Wall mobile Facebook app, which was the first branded mobile Facebook application, and the first to use Facebook for legal drinking age compliance. Led digital strategy for four years on the Underwriters Laboratories Safety At Home Holiday campaigns, including the award-winning ‘Just Look For UL’ holiday sweepstakes, which used mobile image recognition. Launched women’s apparel brands dressbarn and maurices (Ascena Retail Group) into social media and built each brand’s SMS text club. Both reached hundreds of thousands of customers, providing mobile a content and coupons and generated millions in sales (maurices + $7 million, dressbarn +$9 million).

R/GA

Director of Mobile Marketing

2006 - 2008

Led mobile strategy, media, user experience design, multichannel integration, and mobile product management.

  • Developed and led the agency’s full service mobile marketing practice, significantly growing annual mobile revenues by over 300% each year. Launched the agency’s mobile media planning practice.
  • Oversaw vendor selection & management, business development, and managed mobile group P/L.
  • Extended mobile capabilities across all R/GA accounts. Identified and developed mobile marketing and advertising opportunities for clients that included; Nike, Nokia, L’Oréal, Subaru, Johnson & Johnson, Goldman Sachs, Avaya. SC Johnson, Sunglass Hut, Barnes & Noble, Verizon Wireless, and others.

VML

Mobile Marketing Supervisor / Associate Creative Director / Senior Copywriter

2003 - 2006

  • Launched the agency’s mobile services business unit in 2005, and led mobile strategy and planning for Sprint, Microsoft, MSN, Burger King, Adidas, and other VML clients.
  • Served as lead mobile marketing consultant for the Sprint Madison Project, which led to the launch of the Sprint Mobile Media Network, the industry’s first wireless carrier-operated mobile media network.
  • Associate Creative Director and Senior Copywriter on work for Sprint, Simon Malls, Lincoln Mercury, Windows Mobile, Windows Embedded, and MSN, including MSN Reality Fame (winner of two gold OMNI Awards), MSN Spaces, MSN Messenger 7.0, MSN Mobile Messaging, and MSN Video Conversation.